Podcast As Channel - Live Example

Posted on 8:13 pm by Paul Colligan

On June 15th, 2007, The Business Podcasting Bible co-author Paul Colligan will be hosting a live webcast on the topic of Affiliate Marketing.  More information about the Webcast can be found at Paul's blog.

For you techie types - the technology used for the Webcast is at www.phoneandwebcast.com.

One of the big themes in TBPB is the fact that Podcasting is both channel and media format. The live webcast content will see additional life as both a regular Podcast and a Premium Podcast - and money will be made from both.  It will also be sold as eMedia Content.

Join us, won't you?

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The Business Podcasting Bible Has A MySpace Page

Posted on 2:44 pm by Paul Colligan

And why wouldn't it, eh?

Do ad http://www.myspace.com/businesspodcastingbible as a MySpace friend.

There will be some special content in it for you ;-)
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We've Been (Geek)Briefed

Posted on 4:52 pm by Paul Colligan

The lovely and gracious Cali Lewis of GeekBrief.TV (case study #7, page 249) mentioned The Business Podcasting Bible on today's episode.

You'll never look at our cover the same way once you've seen it on the greenscreen.

Can't wait for your case study of "What Happened" at the Private Member Site, Cali!

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We're Dealing With the Inventory Issue

Posted on 7:08 pm by Paul Colligan

Yes, we know Amazon is reporting a 4 to 6 week delay and that Barnes and Noble has stopped selling the book.

We're selling too many copies - and we didn't get them enough inventory ahead of time.

They're being printed and will be sent soon.

Hang in there.

We think it is worth the wait.

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A Few More Days For The Private Member Site …

Posted on 6:05 pm by Paul Colligan

Thanks so much for all of you who have registered your copy of the book for access to the Private Member Site (Page 77).

We had a small minor technical issue.  Expect the member site on Tuesday.

It will be worth the wait, we promise.

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Book Signing at Podcast Expo - Friday, September 29, 1p

Posted on 7:29 am by Paul Colligan

Paul Colligan will be signing copies of The Business Podcasting Bible at a special booksigning event at the 2006 Podcast Expo at 1p, Friday, September 29, in the main exhibit hall.

Copies of the book will also be available for sale.

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From the Foreword

Posted on 3:46 pm by Paul Colligan

From The Business Podcasting Bible Foreword

Podcasting is a disruptive technology that is revolutionizing business communication. As such, it is a proven innovation that creates customers. Johannes Gutenberg’s Bible is an instructive analogy, because when it appeared in the 15th century, it revolutionized communications and society. Previous to the printing press, “the elite” in the Middle Ages controlled mass communication, which essentially entailed the Bible and the pulpit. As soon as the printing press came into play, ordinary citizens – not just the rich and powerful – could gain access to the Bible by simply ponying up the necessary money. As the printing press became more advanced, the Bible became cheaper and more accessible.

Print is an understood technology, even in the poorest of nations. As print became more prevalent, the elite no longer exercised sole control over it. That was the first step of print’s disruptive effect. Secondly, print literally passed into the hands of the masses. Instead of being squirreled away in special libraries and protected by monks, anybody could grab a book and – as the old joke goes – bring it with them to the bathroom. Because it went from the elite into the hands of the masses, anyone with a Bible could start a church. People had vital data in the palms of their hands: they could read what they wanted, when they wanted. To get information, they no longer were forced to attend a Mass in which selected data is presented and interpreted for them. They could come to their own conclusions, based on what they read. This freedom of information was a catalyst for the Reformation and the Renaissance that transformed all of Europe.

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The Business Podcasting Bible at Amazon

Posted on 3:18 am by Paul Colligan

The Business Podcasting Bible is now available for sale at Amazon.com.

Also, Paul Colligan was interviewed earlier this week by Gigavox Media's Michael Geoghegan on his acclaimed "Behind the Mic" series. Topics covered include the book and Paul's impressions Apple's announcements made earlier this week.

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Book Done - Sent to Printer - First Copies at Podcast Expo

Posted on 3:37 pm by Paul Colligan

Ahhh, sleep is good.

The book is finished. It has been sent to the printer. The first copies will be available at Podcast Expo.

Next round - site update in time for launch.

FWIW, the last 2 episodes (#38 and #39) of Marketing Online Live covers one of our appendixes - The Ten Commandments of Business Podcasting.

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From Chapter 6 - When To Start Podcasting

Posted on 6:04 am by Paul Colligan

From Chapter 6 of The Business Podcasting Bible - "When To Start Podcasting"

Why does the NBC "must see TV" campaign work so well? Because many people feel comfortable with having someone else tell them what to do, whether or not they admit that. NBC says, “Thursday night, you are going to sit down in front of your television and consume.” That’s exactly what many folks do. Sure, some people are excited about TiVo and the idea of choosing the time and the night of the week that they consume their favorite shows, but millions of people still like to be told exactly what to do—and those folks are going to be around for quite some time.

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