Cubicle Divas Podcast - http://www.cubicledivas.com

What:

SaviaLane.com is website dedicated to helping women start a business on a shoestring budget. The founder wanted a way to highlight some of the products on her website without sounding salesy. She also wanted a way to increase traffic to the website without hiring a search engine expert or spending hours analyzing keywords using a free online tool.

So What:

A cute and memorable name was selected to help with branding the podcast. Cubicle Divas was chosen as most women who use Savia Lane are working full-time in a corporate setting and want to become their own boss.

The podcast is issues-based and focuses on online strategies women can use to build their expertise and gain clients without spending too much money. Existing content from monthly teleclasses and group coaching sessions is repurposed in the podcast so that the script for each episode isn't created from scratch.

The repurposed content is about 5-minutes in length. At the end of each episode, listeners are encouraged to purchase the entire recording of the teleclass or group coaching session on CD. They are then directed to the Cubicle Divas website which contains links that lead back to the sales page for the products on the Savia Lane website.

Now What:

After 15 episodes, one of the episodes for Cubicle Divas is ranked #1 on the first page in Google for the keyword phrase "selling mistakes." The audio CD related to that episode is outselling the others 5-to-1 and has become Savia Lane's #1 best seller.