88SLIDE: The Daily One Minute Trivia Challenge

What:

88SLIDE is a fast paced, dynamic, daily one-minute trivia challenge format, distributed via the Internet at 88SLIDE.com, and through iTunes as a video podcast. Cell phone users can also download the 3GP formatted series at 88SLIDE.com.

This micro-game-show releases new episodes Monday through Friday, where viewers are asked to email and text message their answer to the day’s multiple choice question. They release the week’s outtakes and bloopers on Saturday and Sunday.

88SLIDE’s mission is to entertain, interact, and enlighten, daily, in 60 seconds.

So What:

A leader in the interactive podcast space, 88SLIDE is unique in the sense that it asks its viewers to submit a daily answer to potentially win a prize.

Viewers who submit an answer to 88SLIDE invariably return the next day to a) see the correct answer, and b) see if they’ve won. As a result, their day-to-day retention is extremely high.
Most recently, 88SLIDE started to attach both daily and weekly sponsors to integrate into the show’s content. Dealhack.com sponsored a week’s worth of content during their San Francisco road trip in the form of a prize sponsor. This organic approach, sort of a throwback to the golden era of game shows, worked well as an alternative to traditional pre and post roll advertising. In addition, 88SLIDE continued to integrate the brand into daily emails to their growing family, through their blog, and in every episode that week.

Now What:

As 88SLIDE approaches their 100th episode, they’re continuing to seek sponsors looking for fun, dynamic and different approaches to incorporating their brand into this growing property. Other clients have recently approached 88SLIDE for either prize sponsorship opportunities, product integration, or the licensing of their content for alternative distribution.