On Play Button Power

Users who are in control of beginning, ending, and taking a break are truly engaged in permission-based consumption. The freedom to decide what, when, and how we will consume places us in a position of power. The originator of the message has subconsciously enabled that level of control and the listeners will express their gratitude—consciously or subconsciously. If I have to choose between a program that requires stationary consumption versus one that I can consume when and where I please, I will choose B every single time. That’s play button power.